Wonder is part of Grubhub, a company that champions restaurants and delivers local cuisine to diners. The Sr. Associate in Marketing will be responsible for executing CRM campaigns and collaborating with various stakeholders to drive customer engagement and growth.
Responsibilities
- Own and execute email, push, and in-app (CRM) campaign creation from intent generation, strategy, and planning to launch (end to end ownership) to increase new customer engagement, engage and retain active diners, and reacquire lapsed customers in partnership with business, marketing, and analyst stakeholders, to drive measurable growth
- Develop the message and content strategy, creative approach and development, target audience and segmentation, and testing roadmaps
- Consult with analytics, data, product, engineering, and business teams to understand key data points, diner profiles, journeys, and metrics to influence the design of and launch campaigns from ideation to post-launch monitoring
- Partner with analytics, data, studio teams on inputs and QA for campaign launches to ensure flawless execution and deployments
- Build, execute, and optimize messaging for dynamic content-driven ad hoc and automated/triggered campaigns in Braze
- Monitor live campaigns to ensure quality, solutioning with stakeholders for optimization and remediation
- Operate with a diner-first mindset and strong attention to detail to design, build, and optimize CRM journeys with personalized messaging, triggers, and automation to deliver a customer experience that drives engagement and conversion
- Conduct creative, messaging, and targeting tests to drive diner engagement and orders, as well as build and maintain a playbook of learnings
- Recommend and implement operational, workflow, and platform improvements for ongoing optimizations of stakeholder management, operational production and QA, and documentation processes to drive efficiency
- Own development of content calendar and key CRM messaging points for your business area and/or diner lifecycle segment
- Serve as CRM subject matter expert to apply channel best practices, diner insights, platform capabilities, and competitive insights to develop and execute CRM strategy and personalized consumer experiences
Skills
- Bachelor's degree required
- 1+ years experience in direct CRM operations (email and push)
- Hands-on executional experience in Braze (or similar ESPs and/or Consumer Engagement Platforms e.g., Salesforce Marketing Cloud, Iterable)
- Ability to manage multiple initiatives simultaneously, work well under pressure and tight deadlines, stay organized, and take projects from initial request through to implementation and deployment
- Ownership mindset to proactively identify future opportunities and effectively apply critical thinking to lead solutions day-to-day, take pride in delivering a valuable consumer experience
- Familiarity with automation platforms (e.g., enable dynamic creative optimization, personalization)
- Strong written and oral communication skills to effectively influence various functional groups and up to executive levels
- Strong self-management / prioritization and influence capabilities
- Strong attention to detail
- Experience with Contentful
- Experience with in-app marketing
- SQL skills
- Familiarity with tech industries or B2C/B2B2C distribution channels
Benefits
- Equity
- 401K
- Multiple medical, dental, and vision plans
Company Overview
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