Lead Digital Media Strategist - Employer & Individual (Remote Opportunity)
**Rewritten Job Description:**About the Role:
Join our dynamic team at UnitedHealthcare as a Lead Digital Media Strategist - Employer & Individual. In this exciting role, you will lead the development, execution, and measurement of digital media programs across our Employer & Individual line of business. As a key member of our marketing team, you will drive growth, engagement, and retention through innovative digital strategies and campaigns.
About the Opportunity:
This is a fantastic opportunity to grow your career in a remote-friendly environment. You will enjoy the flexibility to work from anywhere within the U.S. while taking on challenging responsibilities and contributing to the growth of our organization. If you have a passion for digital media and a proven track record of success, we encourage you to apply.
Key Responsibilities:
- Lead the development, execution, and measurement of digital media programs across UHC Employer & Individual
- Develop and implement paid digital media strategies, plans, demand analysis, forecasting, and performance metrics
- Oversee and direct growth activities for Google, Bing, Meta, Instagram, YouTube, and future channels to drive leads, brand engagement, and content syndication
- Partner with measurement leads and third-party analytics platforms to demonstrate the impact of digital brand advertising on business performance
- Contribute to the growth of organizational capabilities in digital marketing and champion expansion into new and emerging areas
- Design processes and procedures to ensure the ongoing excellence of digital media delivery
- Cultivate relationships with external partners and applicable internal business partners; collaborate closely with finance partners to ensure budgets are planned, managed, and tracked optimally
- Present results across the marketing organization and senior marketing leadership
- Stay curious and maintain awareness of progressive marketplace "best practice" and industry trends for digital paid media
- Provide thought-leadership and subject matter expertise to business leaders and stakeholders across the organization
Requirements:
- 8+ years of B2B digital media experience
- 5+ years leading multi-disciplinary agency or in-house teams
- Experience driving forecasting of digital media programs, with a focus on accuracy and quality
- Experience leading and developing a team of digital experts, as well as working across indirect reports, cross-functional partners, and agency partners
- Deep understanding of digital paid media as a brand building and acquisition/retention channel, partnering with internal/external teams to improve online consumer experience
- Proven exceptional understanding of the analytics of digital media programs and the ability to translate and communicate the data and insights to leadership and cross-functional teams
- Proven exceptional written and verbal communication skills with the ability to communicate and inspire at all levels, including addressing opportunities, risks, and strategic positioning with business and technology partners
- Proven track record of displaying ownership, urgency, and sound decision-making skills
- Proven gaining support for initiatives through influence and use of business rationale
- Proven solid leadership and consensus-building skills, with a willingness to continually embrace personal and professional development
Preferred Qualifications:
- 10+ years of digital media experience
- 7+ years of leading multi-disciplinary agency or in-house teams
- Balanced knowledge of technology and digital consumer trends and behavior
- Proven to be a team player, advocating and exemplifying a cooperative approach to solving problems
- Proven to be comfortable working with ambiguity and change
- Proven to work well under pressure, thrives in a multi-faceted, complex work environment
- Proven to be a curious business mind, with a willingness to consider new approaches and ideas
What We Offer:
We offer a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements). Our mission is to help people live healthier lives and make the health system work better for everyone.
How to Apply:
Apply now to join our team as a Lead Digital Media Strategist - Employer & Individual. If you have the skills and passion we're looking for, please submit your application today.
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