Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
We’re looking for a Marketing Manager to lead Israel and the Middle East, responsible for the full funnel, all marketing channels and acting as the brand champion for the region.
Based in Tel Aviv, you will lead B2B marketing, covering online and offline initiatives, to scale our customer acquisition efforts and brand building across SME and Enterprise customers. Although this role will focus on Israel, you will also support Airwallex's presence across the Middle East.
Reporting directly to the Director of Marketing for EMEA, you’ll work with the EMEA marketing team, including Content, Brand, ABM, Campaigns, Partnerships, and Growth team members, and closely with global marketing and comms, commercial and strategy teammates, while partnering closely with the VP Middle East, and the local sales team.
This role requires an analytical and entrepreneurial individual who can undertake projects with minimal guidance. You need to be a self-starter, a keen problem solver, have a good mix of digital and field marketing skills, and make data-driven decisions.
What You’ll Be Doing
Marketing Strategy & Execution:
Drive and implement the marketing strategy across both always-on and campaign-based initiatives to accelerate growth and customer acquisition across SME and Enterprise segments. Identify and activate opportunities within communities, events, and co-marketing partnerships and lead from concept to execution.
Event Leadership:
Own the end-to-end execution of events in Israel, including owned, partner-led, and sponsored engagements. Maximise impact through close collaboration with sales, partner teams, corporate affairs, and global stakeholders.
Community Building:
Develop and execute initiatives to collaborate with local communities in Israel, targeting specific industries, personas, and sectors. Enhance brand awareness and generate commercial impact within key networks.
Partner Marketing:
Lead partner marketing initiatives in collaboration with strategic and channel partner teams. Work alongside the commercial partnership teams and wider EMEA marketing team to develop and activate co-branded multi-channel campaigns and joint initiatives that are relevant in the market.
Content Localisation:
Collaborate with the EMEA content team to localise and create region-specific marketing assets that support both inbound and outbound motions.
Digital & Paid Media:
Partner with paid media, growth, SEO, ABM, and campaign teams to develop and implement localised digital campaigns and always-on initiatives for the region. Lead efforts to enhance both paid and organic acquisition, as well as retention and upsell strategies, working across channels with regional and global teams to execute across channels.
Go-to-Market Support:
Work with strategy and GTM teams in the Middle East to support successful product launches in the market.
Reporting & Analytics:
Own marketing reporting for Israel and the Middle East. Analyse channel and funnel performance to optimise and drive continuous improvement and scale acquisition in the region. Partner with content, ABM, and growth teams to analyse channel-specific insights.
Collaboration & Growth:
Continuously collaborate to identify opportunities to drive B2B growth, scale efficiently and share best practices. This is a hands-on role within a fast-growing team where you’ll contribute to building foundational marketing practices in the region.
What You Bring...
6+ years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required, including events, partnerships and community management
Experience working in and with the Israel market and SME and Enterprises in the region
Experience in a fast-moving startup culture
Experience leading marketing projects
Strong analytical skills to make data-driven decisions for commercial and operational performance
Experience using Marketo or Salesforce
Entrepreneurial mindset and a willingness to move between strategic work and execution at events
Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
Exceptional organisational skills, attention to detail, and a customer-obsessed approach
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
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